For Australian plumbers

Under a sink. Mia takes the call.

Burst pipes, hot water failures, blocked drains. When you're on the job, Mia answers, captures the details, and texts you instantly. You call back when it's safe.

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✓ No credit card✓ Live in 5 minutes✓ No lock-in

Mia· RipperReceptionist Demo

You are on another callout. The phone rings again.

Caller

Hi, I've got water coming through my kitchen ceiling. I think a pipe has burst upstairs. I need someone urgently. Can you come out today?

Mia

That sounds urgent, let's get you sorted. Can I grab your name and suburb? And is the water still actively flowing, have you been able to shut the mains off?

Caller

It is still coming through. I have just turned the mains off now.

Mia

Good call on the mains. There is a call-out fee for an urgent attendance today, and I can get someone out in a realistic window. What is the best mobile to reach you on?

Mia

Done. The owner has the job summary flagged urgent on his phone right now and will call you straight back.

Urgent notificationUrgent job sent to owner

JobSuspected burst pipe upstairs

DetailWater through the kitchen ceiling

StatusMains shut off, still dripping

CallbackMobile captured, attend today

✓ The owner gets a clean job brief before finishing the current callout, calls back within three minutes, and books the emergency job.

24/7

always answering

setup fee

5 min

go-live

No lock-in

cancel anytime

Real challenges

Why calls get missed.

Calls missed while under a sink or on a roof

Sole-operator plumbers cannot safely leave a burst-pipe repair or a confined-space drain job to answer the phone. OfficeHQ puts it plainly: when you're dealing with a burst pipe or unblocking a drain, answering every call simply isn't possible. The result is that the caller rings the next plumber on the list before you can wash your hands.

Source: officehq.com.au — "Customers who reach voicemail don't wait, they call the next plumber on their list."

Emergency leads go cold in under five minutes

A homeowner with a burst pipe or failed hot water unit is not comparing quotes. They are ringing down a list until someone picks up. TradieLink's 2026 lead-generation guide notes that a burst pipe creates a high-urgency lead and that the first professional who answers and offers a clear arrival time wins the job. Estimated data puts the first-responder advantage at 78% of customers hiring the first tradie who answers.

Source: tradielink.com.au — "78% of customers hire the first tradie who answers the phone. A lead goes cold after just five minutes."

After-hours emergency calls with no one to answer

Plumbing emergencies do not follow business hours. A hot water system failure at 9 pm on a Sunday is as urgent to the homeowner as one at 10 am on a Monday. OfficeHQ notes that plumbing emergencies don't keep business hours. Without a system to triage these calls and confirm call-out fees upfront, the plumber either loses the job or gets dragged out for a job they would have declined.

Source: officehq.com.au — "Plumbing emergencies don't keep business hours."

Missed calls compound into significant annual revenue loss

Autopilot Genie's Australian industry analysis cites an estimated 35% missed call rate across the trades and home services sector. For a plumber missing five calls per week at an average job value, the estimated annual loss exceeds $50,000. The same source notes that 85% of callers who do not get through on the first attempt never call back.

Source: autopilotgenie.com — "Trades and Home Services: 35% missed call rate. 85% of callers never bother calling back."

How Mia handles it

Real calls. Real outcomes.

Tuesday 7:45am

CALLER

"Hi, I've got water coming through my kitchen ceiling. I think a pipe has burst upstairs. I need someone urgently. Can you come out today?"

MIA

Mia answers on the second ring. She confirms the caller's name, suburb, and the nature of the job. She asks whether the water is still actively flowing and whether the mains have been shut off, then gives a realistic attendance window. She confirms the call-out fee, gets the caller's mobile number, and sends the owner an SMS with the job summary flagged as urgent.

✓ The owner gets a clean job brief before finishing the current callout, calls back within three minutes, and books the emergency job.

Friday 6:10pm

CALLER

"Hey, my hot water system has given up. I've got two kids and no hot water. Is there any chance you can get someone out tonight or first thing tomorrow?"

MIA

Mia takes the call, gets the caller's name and suburb, confirms it is a storage system failure, and asks for the brand and rough age. She confirms an after-hours call-out applies, the caller accepts, and Mia books a 7:30am Saturday attendance slot. She sends a confirmation SMS to the caller and an alert to the owner with all job details.

✓ The owner wakes to a booked Saturday morning job with full details already captured.

Wednesday 11:20am

CALLER

"I've been meaning to call for a while. We've got a slow drain in the laundry and the toilet is running constantly. Nothing urgent, but I'd love to get it sorted this week if possible."

MIA

Mia takes down the caller's name, address, and both defects. She checks the owner's availability and offers two time slots later in the week. The caller picks Thursday afternoon. Mia confirms the booking, sends a confirmation SMS, and adds the job to the owner's schedule with notes on both issues.

✓ A routine maintenance job that would have been forgotten in a voicemail is converted into a booked appointment.

Plumbing businesses use RipperReceptionist to answer burst-pipe emergencies and after-hours hot water callouts, capturing job details, confirming call-out fees, and notifying the owner by SMS while they are still on the current job.

An estimated 35% of calls to Australian trades and home-services businesses go unanswered, and 85% of those callers never ring back, making every missed call in plumbing a direct booking handed to a competitor.

Everything included. Nothing gated.

Every feature. Every plan.

Competitors charge $111-$283/month in add-ons for features that should just be included. We include everything. You only pay for usage.

Answers your phone 24/7

Every call in your business voice. FAQs, bookings, quotes, all handled.

Chats on your website

One script tag. Your AI is live. Customers get answers at midnight.

Books appointments

Checks your calendar. Confirms bookings. Sends a payment link automatically.

Qualifies every lead

Hot leads flagged instantly. Every enquiry captured and followed up.

You stay in control

Every booking needs your one-tap approval. You are always the boss.

Learns your business

Reads your website. Knows your services, prices, and policies in 60 seconds.

Chases unpaid invoices

Stripe payment links sent automatically, then a follow-up SMS if it's overdue.

CRM integration

Logs every lead to HubSpot or Zoho. Read and write. No manual data entry.

The honest comparison

Others charge extra for basics

Feature

Competitors

Ripper

Booking engine

$15-$49/mo

✅

Job pipeline (New→Paid)

$29-$79/mo

✅

Lead qualification

$19-$49/mo

✅

Cancellation rules

$9-$29/mo

✅

Owner approval flow

$15-$29/mo

✅

No-show tracking

$9-$19/mo

✅

Call transcripts

$15-$29/mo

✅

Payment chasing by SMS

Paid add-on

✅

Connect your AI assistant

Not offered

✅

Industry-specialist AI

Not offered

✅

Instant call demos

Not offered

✅

Voice-guided setup

Not offered

✅

QR ordering + driver tracking

Paid add-on

✅

Total extras

$111-$283/mo

Total reflects priced comparisons only — rows marked “Not offered” or “Paid add-on” have no single defensible competitor figure to add.

Setup in 5 minutes

Live before your next cup of tea

Paste your URL

Mia reads your site in 60 seconds

Describe your style

Your tone, rules, and what matters

Set your rules

Hours, messages, what to capture

Go live

Your AU number. Active immediately.

Start free, $5 of Mia on us, no card

Start free trial

Three plans

Three plans, designed for Australian small businesses

Start with chat only, or go straight to phone. Upgrade or downgrade anytime.

STARTER

$19.99/mo + GST

Web chat and email Mia for 100 conversations per month.

✓Web chat

✓SMS replies

–WhatsAppSoon

–Phone receptionist

–Voice minutes(Chat only)

Get started →

Preview your monthly voice cost.

Pay as you go at $0.50/min. Top up your call credit whenever you like — any amount from $10 to $500, plus GST — and your credit never expires.

AFTER HOURS

$25

credit + GST

≈ 50 minutes

$0.50/min · never expires

ON THE TOOLS

$50

credit + GST

≈ 100 minutes

$0.50/min · never expires

YOUR RECEPTIONIST

$100

credit + GST

≈ 200 minutes

$0.50/min · never expires

Selected: On the Tools — $50 of credit ≈ 100 min, plus your Pro licence at $49.99/mo — both + GST. Credit is a one-off top-up you buy when you need it, not a monthly charge.

The numbers

Estimate the revenue you lose to missed calls.

Three numbers. Honest maths. Find out what you are losing every month.

Missed calls per week

Average job value (AUD)

Conversion rate (%)

Estimated annual revenue loss

$52,416

About $4,368 per month

Estimated annual loss = 6 missed calls per week × 52 weeks × 35% conversion × $480 average job value.

Stop the leak. Mia answers every call, so these jobs stay booked.

Start your free trial →

Frequently asked questions

Will Mia know what to do with a genuine plumbing emergency versus a routine enquiry?

Yes. You configure Mia with your own triage rules. Burst pipes and sewage backups get flagged as urgent and you receive an immediate SMS, while routine jobs like slow drains or dripping taps are booked into your next available slot. Mia can also quote your call-out fee upfront so the caller accepts it before you are notified, which is standard practice for after-hours callouts.

I already use ServiceM8. Does this work alongside it?

Mia captures the job details, name, suburb, job type, and preferred time, and notifies you via SMS so you can create the job in ServiceM8 yourself, keeping your existing workflow intact. Direct ServiceM8 integration is on the product roadmap. In the meantime, the structured SMS notification gives you everything you need to raise the job in under 30 seconds.

What happens at 11pm when a hot water system fails? Will Mia still answer?

Mia answers around the clock. You decide in your settings whether after-hours calls result in an immediate SMS alert to you for emergencies you want to take, or a next-business-day booking message to the caller. You can set different rules for weeknights versus weekends, and Mia can quote your after-hours call-out fee before escalating.

I'm a sole trader. Is $49.99 a month worth it when I only do maybe 15 jobs a week?

At an average Australian plumbing job value of $450 to $700, recovering even one missed job per month more than covers the subscription. The real value is in emergency callouts, where the first plumber to answer wins and job value is highest. Voice calls are billed at $0.50/min.

How does Mia learn my business?

Paste your website URL during setup. Mia crawls your site for services, hours, pricing, and policies. You review and refine. Setup typically takes under 5 minutes.

Can I review what Mia says before it goes to a customer?

Yes. You can enable owner approval mode where Mia drafts the response and you approve via SMS before it sends. Or run Mia fully automated for trusted topics.

What if Mia gets something wrong?

Every call has a transcript and summary sent to your phone. You can correct any answer and Mia learns from the correction for future calls.

View all FAQs →