For Australian financial advisers

Mid-meeting. Mia takes the call.

SMSF enquiries, ROA reviews, estate planning referrals. When you are in a client meeting that cannot be interrupted, Mia captures every new enquiry and notifies you so no lead falls through the gap between appointments.

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Mia· RipperReceptionist Demo

You are between meetings. The phone rings softly.

Caller
Oh hello, I'm not sure if I have the right number. My name is Sandra Okonkwo, I'm in Frankston. I've got my husband's estate to sort out and someone told me I needed to see a financial adviser before I touched the super. I don't really know what I need but I'm a bit anxious about it all.
Mia
You have absolutely reached the right place Sandra, and there is no need to be anxious. So this is about your late husband's estate and the super, over in Frankston. What time this afternoon would suit for a call back?
Mia
Your adviser handles exactly this kind of situation and will be in touch this afternoon. I am passing your details across now.
Lead flaggedEnquiry flagged to adviser
EnquiryDeceased estate, super advice
SuburbFrankston
CallbackThis afternoon
ContextCaller anxious, reassured
✓ The adviser contacts Sandra the same afternoon, schedules a no-obligation consultation, and begins an ongoing deceased estate and estate planning engagement.
24/7
always answering
$0
setup fee
5 min
go-live
No lock-in
cancel anytime
Real challenges

Why calls get missed.

Client meetings block every new enquiry call
Financial advisers typically spend the majority of their working day in client-facing meetings covering SOA reviews, ROA updates, and SMSF strategy sessions. During these blocks, inbound calls from prospective clients go unanswered with no one to capture the enquiry. Estimated industry data suggests professional services businesses miss upwards of 54% of inbound calls, and 85% of those callers never ring back.
Source: autopilotgenie.com — '85% of callers never bother calling back if they don't get through the first time'; trillet.ai — 62% miss rate; 80% of callers hang up without leaving voicemail
Compliance load leaves no capacity for intake
Admin and compliance costs now consume an estimated 56% of a typical financial advice practice's total operating costs, with the equivalent of 0.6 of one full-time employee dedicated to compliance alone. Small practices running lean have no spare bandwidth for a dedicated reception function, so new enquiries for portfolio reviews, insurance advice, or superannuation rollover calls are either lost or followed up days later when the prospect has moved on.
Source: financialstandard.com.au — 'Admin and compliance taking up 56% of advice practice costs'
Slow phone follow-up kills high-value enquiries
A prospective client ringing about an SMSF setup, a redundancy package rollover, or an aged care planning referral has often already done research and is ready to book. Lead conversion research shows that waiting even five minutes longer than the optimal response window substantially reduces the chance of contact. For an accountant-referred client or a retiree ringing during their lunch break, no answer and no same-day callback typically means the enquiry goes to another adviser on the Financial Advisers Register.
Source: capitalleads.com.au — 'if you wait just five minutes longer than you should, your chances of actually talking to that lead drop significantly'
Callers open with questions that cannot be answered on the phone
A first-time caller usually leads with a specific question about their super, their portfolio, or what to do with a lump sum. Personal advice cannot be given off the cuff on an unrecorded call, so the entire value of that call is in capturing who they are, what they hold, and what prompted them to ring, then getting them into a proper meeting. A voicemail captures none of it.
How Mia handles it

Real calls. Real outcomes.

Tuesday 8:10am
CALLER
"Hi, my name's Greg Hartley, calling from Baulkham Hills. My accountant Debbie suggested I give you a ring about setting up an SMSF. I've just sold my business and I've got a fairly large sum to deal with before the end of the financial year. Can I get a call back to discuss?"
MIA
Mia answers immediately, confirms Greg's name and suburb, notes the referral source, captures the enquiry type as an SMSF setup following a business sale, asks for a preferred callback time, and sends an instant SMS notification to the adviser with all details including referral source.
✓ The adviser returns Greg's call within the hour with context already in hand, books an initial consultation that same week, and secures a new SMSF establishment engagement.
Thursday 12:50pm
CALLER
"Oh hello, I'm not sure if I have the right number. My name is Sandra Okonkwo, I'm in Frankston. I've got my husband's estate to sort out and someone told me I needed to see a financial adviser before I touched the super. I don't really know what I need but I'm a bit anxious about it all."
MIA
Mia answers warmly, confirms Sandra has reached the right place, captures her name, suburb, the situation summary around deceased estate super, and her preferred callback window. She lets Sandra know her adviser handles exactly this kind of situation and will be in touch the same afternoon. The notification to the adviser includes the emotional context.
✓ The adviser contacts Sandra the same afternoon, schedules a no-obligation consultation, and begins an ongoing deceased estate and estate planning engagement.
Monday 5:35pm
CALLER
"Hey, it's Trung Nguyen from St Kilda. I've been getting these letters about my defined benefit pension and I need to talk to someone who actually understands them. I work during the day so evenings or a Saturday would suit me."
MIA
Mia picks up after the first ring, confirms the enquiry type is a defined benefit pension review, captures the caller's full name, contact number, email, and notes that Saturday morning appointments suit him best. Mia books the appointment directly into the adviser's calendar and sends the adviser a same-evening summary.
✓ Trung attends a Saturday morning appointment that converts to a Statement of Advice engagement covering pension commutation options.
Financial adviser practices use RipperReceptionist to capture new client enquiries during client meetings, after hours, and on days when there is no reception cover, without adding headcount.
With an estimated 54% of professional services calls going unanswered and 85% of callers never ringing back, practices running at capacity under compliance load are losing new clients to advisers who simply pick up the phone.
Everything included. Nothing gated.

Every feature. Every plan.

Competitors charge $111-$283/month in add-ons for features that should just be included. We include everything. You only pay for usage.

Answers your phone 24/7
Every call in your business voice. FAQs, bookings, quotes, all handled.
Chats on your website
One script tag. Your AI is live. Customers get answers at midnight.
Books appointments
Checks your calendar. Confirms bookings. Sends a payment link automatically.
Qualifies every lead
Hot leads flagged instantly. Every enquiry captured and followed up.
You stay in control
Every booking needs your one-tap approval. You are always the boss.
Learns your business
Reads your website. Knows your services, prices, and policies in 60 seconds.
Chases unpaid invoices
Stripe payment links sent automatically, then a follow-up SMS if it's overdue.
CRM integration
Logs every lead to HubSpot or Zoho. Read and write. No manual data entry.
The honest comparison

Others charge extra for basics

Feature
Competitors
Ripper
Booking engine
$15-$49/mo
✅
Job pipeline (New→Paid)
$29-$79/mo
✅
Lead qualification
$19-$49/mo
✅
Cancellation rules
$9-$29/mo
✅
Owner approval flow
$15-$29/mo
✅
No-show tracking
$9-$19/mo
✅
Call transcripts
$15-$29/mo
✅
Payment chasing by SMS
Paid add-on
✅
Connect your AI assistant
Not offered
✅
Industry-specialist AI
Not offered
✅
Instant call demos
Not offered
✅
Voice-guided setup
Not offered
✅
QR ordering + driver tracking
Paid add-on
✅
Total extras
$111-$283/mo
$0

Total reflects priced comparisons only — rows marked “Not offered” or “Paid add-on” have no single defensible competitor figure to add.

Setup in 5 minutes

Live before your next cup of tea

1
Paste your URL
Mia reads your site in 60 seconds
2
Describe your style
Your tone, rules, and what matters
3
Set your rules
Hours, messages, what to capture
4
Go live
Your AU number. Active immediately.

Start free, $5 of Mia on us, no card

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Three plans

Three plans, designed for Australian small businesses

Start with chat only, or go straight to phone. Upgrade or downgrade anytime.

STARTER
$19.99/mo + GST

Web chat and email Mia for 100 conversations per month.

✓Web chat
✓SMS replies
–WhatsAppSoon
–Phone receptionist
–Voice minutes(Chat only)
MOST POPULAR
PRO
$49.99/mo + GST

Voice + chat + email Mia.

✓Web chat
✓SMS replies
–WhatsAppSoon
✓Phone receptionist
✓Voice billed at $0.50/min
Start free trial →
No credit card · $0 setup · Voice billed separately
SAVE $2,000
PRO MAX
$999one-time + GST
14-day money-back guarantee

5 years of Pro. $999 one-time (save $2,000) + 999 bonus minutes. For solo operators who are all in.

✓Everything in Pro
✓5 years of access
✓$0 monthly fees
✓Voice billed at $0.50/min
✓999 bonus minutes, redeem anytime
Voice minutes

Preview your monthly voice cost.

Pay as you go at $0.50/min. Top up your call credit whenever you like — any amount from $10 to $500, plus GST — and your credit never expires.

AFTER HOURS
$25
credit + GST
≈ 50 minutes
$0.50/min · never expires
IN MEETINGS
$50
credit + GST
≈ 100 minutes
$0.50/min · never expires
YOUR RECEPTIONIST
$100
credit + GST
≈ 200 minutes
$0.50/min · never expires

Selected: In Meetings — $50 of credit ≈ 100 min, plus your Pro licence at $49.99/mo — both + GST. Credit is a one-off top-up you buy when you need it, not a monthly charge.

The numbers

Estimate the revenue you lose to missed calls.

Three numbers. Honest maths. Find out what you are losing every month.

Estimated annual revenue loss

$66,560

About $5,547 per month

Estimated annual loss = 2 missed calls per week × 52 weeks × 20% conversion × $3,200 average job value.

Stop the leak. Mia answers every call, so these jobs stay booked.

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Frequently asked questions

Will Mia understand financial services terminology, SMSF, ROA, SOA, defined benefit, concessional contributions?
Mia is configured during onboarding with the vocabulary and enquiry types specific to your practice. She does not give advice or interpret financial products, but she understands the category of enquiry well enough to capture the right intake details and flag complexity to you accurately.
We're under AFSL obligations. Is there any risk Mia could be seen as providing financial advice over the phone?
Mia's role is reception only. She answers, captures name, contact details, suburb, and the nature of the enquiry, then books a time or notifies you. She does not discuss investment options, make product recommendations, or comment on a caller's financial situation. That positions her squarely as an intake and scheduling function, not an advice function.
Our clients are often calling about sensitive matters, estate planning, redundancy, retirement stress. Will Mia handle that professionally?
Mia is configured to match your practice's tone. For sensitive calls she is warm, unhurried, and focused on capturing what the client needs and getting them to the adviser as quickly as possible. She does not attempt to resolve the situation herself or offer commentary on personal circumstances.
We already have a virtual PA two days a week. Can Mia cover the other days and after-hours without duplicating effort?
Yes. Mia operates continuously and can be set to answer only when your PA is unavailable, after a set number of rings, or during defined hours. All captured enquiries go to the same notification system so nothing falls through the gap between your PA's days and the rest of the week.
How does Mia learn my business?
Paste your website URL during setup. Mia crawls your site for services, hours, pricing, and policies. You review and refine. Setup typically takes under 5 minutes.
Can I review what Mia says before it goes to a customer?
Yes. You can enable owner approval mode where Mia drafts the response and you approve via SMS before it sends. Or run Mia fully automated for trusted topics.
What if Mia gets something wrong?
Every call has a transcript and summary sent to your phone. You can correct any answer and Mia learns from the correction for future calls.
View all FAQs →

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