For Australian builders

On site. Mia takes the call.

New builds, renovations, defect callbacks. Enquiry calls arrive at 11am on a Tuesday when you are elbow-deep in a pour. Mia captures the job details and notifies you so you can call back with context.

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✓ No credit card✓ Live in 5 minutes✓ No lock-in

Mia· RipperReceptionist Demo

You are packing up the site. The phone rings.

Caller

Hi, this is Dianne. I got your number from a neighbour in Ivanhoe. We need someone to come out and look at some cracking we've noticed in a load-bearing wall. It's been getting worse over the last few weeks and we're a bit worried. Can you come and have a look?

Mia

Thanks Dianne, let me get this down. Cracking in a load-bearing wall in Ivanhoe, and it has been getting worse over the last few weeks. Can I grab your best contact number? And have you noticed any doors or windows sticking as well?

Caller

Now that you mention it, the back door has been jamming a bit.

Mia

Good to know. I will flag this as a possible structural defect and mark it priority. The builder is getting your details right now and will call you first thing.

Urgent notificationPriority defect sent to builder

ConcernCracking in a load-bearing wall

SuburbIvanhoe

ProgressionWorsening over several weeks

FlagPossible structural defect, priority

✓ The builder calls back at 7:30am Thursday, books an urgent site inspection for that afternoon, and is engaged for remedial works the following week.

24/7

always answering

setup fee

5 min

go-live

No lock-in

cancel anytime

Real challenges

Why calls get missed.

On-site work kills phone availability all day

Builders start on-site between 6:30am and 7:30am and are unreachable by phone while on the tools. The only reliable windows to catch a live answer are before 8:30am and after 3:30pm, which means the majority of enquiry calls during the working day reach voicemail or ring out. Renovation and new-build prospects calling at 11am on a Tuesday are in the lowest-probability window for any live response.

Source: thequoteyard.com.au — 'tradies are physically working and cannot answer their phone while on site; calling at 11am on a Tuesday places you in the lowest-probability window for a live answer'

Callers move on rather than leave a voicemail

When a caller reaches voicemail, most do not leave a message and ring the next builder on their list instead. For high-value enquiries such as new-build contracts or full renovation quotes, this means a single missed call can hand a $200,000-plus project to a competitor before the builder even knows the prospect existed.

Source: officehq.com.au — 'Customers who reach voicemail don't wait, they call the next tradie on their list. Every missed call is a potential job handed to a competitor'

First responder wins 78 percent of building leads

Research cited by builderleadconverter.com indicates that 78% of customers buy from whoever responds first, yet most small building businesses have no system to capture and respond to enquiries outside active work hours. The same source notes that 96% of inbound leads never convert, primarily due to slow response and poor follow-up rather than a lack of budget or genuine interest.

Source: builderleadconverter.com — '78% of customers buy from whoever responds first'; '96% of those leads will never buy from you' due to slow response times and inadequate follow-up

Quote enquiries arrive without the detail needed to price them

A missed-call notification tells the builder that a number rang. It does not say whether the caller wants a deck, a double-storey extension, or a defect looked at, whether they already hold approval, or when they want to start. The callback then becomes a cold introduction where the caller repeats everything from the beginning, and an enquiry that was never worth quoting has already cost an evening.

How Mia handles it

Real calls. Real outcomes.

Tuesday 7:45am

CALLER

"Hi, my name is Karen. I'm calling about getting a quote for a double-storey extension in Mitcham. We've got DA approval already. Probably a 300 square metre addition, four bedrooms, ensuite, rumpus. Can someone call me back to discuss?"

MIA

Mia answers on the second ring, confirms the caller's name and number, notes the project type as a double-storey residential extension, records the suburb, notes DA approval is in place, and logs the scope as approximately 300 square metres with four bedrooms, ensuite, and rumpus room. She asks for a preferred time for a callback. Mia then sends the builder an immediate SMS and email with all captured details.

✓ The builder returns the call by 9am, before any competitor has responded, and secures a quoting appointment the following Thursday.

Saturday 11:20am

CALLER

"Yeah g'day, it's Scott. We're looking at doing a full kitchen and bathroom reno, knock down a couple of internal walls. We've been getting quotes. Can you let me know if you're taking on new work and maybe organise a time to come out and have a look?"

MIA

Mia answers and greets Scott. She captures the suburb, notes the scope as a kitchen and bathroom renovation with internal wall removal, confirms he is already gathering quotes, and asks whether a weekday or weekend site visit would suit him better. Scott says a Saturday morning works. Mia logs the preferred time and notifies the builder via SMS with full job details, flagging that the lead is actively comparing quotes and a same-day response is recommended.

✓ The builder sends Scott a text confirming receipt of his enquiry within the hour, stands out from competitors who do not respond until Monday, and books the site visit for the following Saturday.

Wednesday 6:10pm

CALLER

"Hi, this is Dianne. I got your number from a neighbour in Ivanhoe. We need someone to come out and look at some cracking we've noticed in a load-bearing wall. It's been getting worse over the last few weeks and we're a bit worried. Can you come and have a look?"

MIA

Mia answers and confirms the caller's name and contact number. She records the concern as visible cracking in a load-bearing wall in Ivanhoe, notes the issue has been progressing over several weeks, and asks whether the owners have noticed any doors or windows sticking as well. Mia flags the job as a potential structural defect and marks it as priority, immediately sending the builder an SMS with the caller's details.

✓ The builder calls back at 7:30am Thursday, books an urgent site inspection for that afternoon, and is engaged for remedial works the following week.

Builder businesses use RipperReceptionist to capture new-build enquiries, renovation quote requests, and defect callbacks that arrive while they are on-site and unable to answer.

Australian builders typically work on-site from before 7am with no phone access until the end of the day, meaning every enquiry call that arrives between 8:30am and 3:30pm reaches either voicemail or no answer at all.

Everything included. Nothing gated.

Every feature. Every plan.

Competitors charge $111-$283/month in add-ons for features that should just be included. We include everything. You only pay for usage.

Answers your phone 24/7

Every call in your business voice. FAQs, bookings, quotes, all handled.

Chats on your website

One script tag. Your AI is live. Customers get answers at midnight.

Books appointments

Checks your calendar. Confirms bookings. Sends a payment link automatically.

Qualifies every lead

Hot leads flagged instantly. Every enquiry captured and followed up.

You stay in control

Every booking needs your one-tap approval. You are always the boss.

Learns your business

Reads your website. Knows your services, prices, and policies in 60 seconds.

Chases unpaid invoices

Stripe payment links sent automatically, then a follow-up SMS if it's overdue.

CRM integration

Logs every lead to HubSpot or Zoho. Read and write. No manual data entry.

The honest comparison

Others charge extra for basics

Feature

Competitors

Ripper

Booking engine

$15-$49/mo

✅

Job pipeline (New→Paid)

$29-$79/mo

✅

Lead qualification

$19-$49/mo

✅

Cancellation rules

$9-$29/mo

✅

Owner approval flow

$15-$29/mo

✅

No-show tracking

$9-$19/mo

✅

Call transcripts

$15-$29/mo

✅

Payment chasing by SMS

Paid add-on

✅

Connect your AI assistant

Not offered

✅

Industry-specialist AI

Not offered

✅

Instant call demos

Not offered

✅

Voice-guided setup

Not offered

✅

QR ordering + driver tracking

Paid add-on

✅

Total extras

$111-$283/mo

Total reflects priced comparisons only — rows marked “Not offered” or “Paid add-on” have no single defensible competitor figure to add.

Setup in 5 minutes

Live before your next cup of tea

Paste your URL

Mia reads your site in 60 seconds

Describe your style

Your tone, rules, and what matters

Set your rules

Hours, messages, what to capture

Go live

Your AU number. Active immediately.

Start free, $5 of Mia on us, no card

Start free trial

Three plans

Three plans, designed for Australian small businesses

Start with chat only, or go straight to phone. Upgrade or downgrade anytime.

STARTER

$19.99/mo + GST

Web chat and email Mia for 100 conversations per month.

✓Web chat

✓SMS replies

–WhatsAppSoon

–Phone receptionist

–Voice minutes(Chat only)

Get started →

Preview your monthly voice cost.

Pay as you go at $0.50/min. Top up your call credit whenever you like — any amount from $10 to $500, plus GST — and your credit never expires.

AFTER HOURS

$25

credit + GST

≈ 50 minutes

$0.50/min · never expires

ON THE TOOLS

$50

credit + GST

≈ 100 minutes

$0.50/min · never expires

YOUR RECEPTIONIST

$100

credit + GST

≈ 200 minutes

$0.50/min · never expires

Selected: On the Tools — $50 of credit ≈ 100 min, plus your Pro licence at $49.99/mo — both + GST. Credit is a one-off top-up you buy when you need it, not a monthly charge.

The numbers

Estimate the revenue you lose to missed calls.

Three numbers. Honest maths. Find out what you are losing every month.

Missed calls per week

Average job value (AUD)

Conversion rate (%)

Estimated annual revenue loss

$140,400

About $11,700 per month

Estimated annual loss = 3 missed calls per week × 52 weeks × 20% conversion × $4,500 average job value.

Stop the leak. Mia answers every call, so these jobs stay booked.

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Frequently asked questions

I'm a one-person operation. Will Mia sound like me or like a generic call centre?

Mia is set up in your voice and with your business name. She uses the job language and suburb references that match your operation, so callers have no reason to think they've reached anything other than your business. You can adjust how she introduces herself and what questions she asks.

What happens when a caller has a complex scope they can't easily describe?

Mia is trained to ask the right follow-up questions for building work, including project type, suburb, lot size, planning status, and preferred timeline. She captures enough detail for you to assess the lead before you ring back, so you're not going in blind.

I already have voicemail. Why would I pay $49.99 a month for something more?

Voicemail requires callers to leave a message, and most don't. Industry services that handle trades calls note that customers rarely leave voicemails anymore and move on to the next builder instead. Mia answers live, captures the job details, and notifies you immediately, which is the difference between a new-build lead and a competitor's new-build lead.

Can Mia handle after-hours calls and weekend renovation enquiries?

Yes. Mia is available around the clock, including evenings, weekends, and public holidays. Renovation enquiries come in on Saturday mornings when prospects are at home thinking about their project. Mia captures those calls and queues them for your Monday morning review, or sends you an immediate notification if you want to be alerted on weekends.

How does Mia learn my business?

Paste your website URL during setup. Mia crawls your site for services, hours, pricing, and policies. You review and refine. Setup typically takes under 5 minutes.

Can I review what Mia says before it goes to a customer?

Yes. You can enable owner approval mode where Mia drafts the response and you approve via SMS before it sends. Or run Mia fully automated for trusted topics.

What if Mia gets something wrong?

Every call has a transcript and summary sent to your phone. You can correct any answer and Mia learns from the correction for future calls.

View all FAQs →